As the Director of Market Intelligence, Soah Yee is one of the co-founders of Peach Health. She has a diverse background, having spent 16 years in industries ranging from biomedical research to training and customer engagement. 

Soah Yee started her career in life sciences and biomedical research upon completion of her PhD at the Institute of Molecular and Cell Biology. She further applied her scientific expertise when she moved to a scientific consultant role at AP Bioventures, helping to critically assess and evaluate projects in early-stage life sciences companies for potential investors. Keen to expand her horizons, Soah Yee subsequently joined Meteor Insights as the head of training and customer engagement. Working closely with stakeholders, she co-developed the company’s digital focused omnichannel clinical practice support program targeted at the medical aesthetics market, to help enhance the clinics’ customer engagement channels. 

With the progress of technology within the healthcare industry, Soah Yee believes that the digital health space will be a significant driver of improved healthcare access across the region, and is excited to be a part of Peach Health Asia. She is committed to playing a role in shaping the future of healthcare by addressing the needs of stakeholders, empowering patients and building a foundation for health equity.